Aggreko Beats Big Freeze To Power Footballs Big Game

Aggreko Beats Big Freeze To Power Football’s Big Game

Rental Leader Brings a Warm Feeling To The Professional Football Championship at the Cowboys Stadium

DALLAS (February 3, 2011) – The Green Bay Packers and Pittsburgh Steelers professional football teams won’t be the only power on display at Cowboys Stadium this Sunday, during  football’s annual championship game. As the Dallas/Fort Worth area experiences some of the coldest winter temperatures in decades, Aggreko, the global leader in temporary power generation and temperature control solutions, will provide large-scale power generation and heating for the entire event, including the half-time show.

Following months of planning and preparation, Aggreko’s major events division will power everything from lighting and video during The Black Eyed Peas' half-time performance to stadium security. Aggreko will also provide power and temperature control for the international media compounds broadcasting the event to a worldwide television, internet and radio audience.

“This is Aggreko’s 21st year supporting the big game and its many festivities, and each event brings a unique experience,” said Gordy Broussard, Vice President, National Sales and Marketing, Aggreko North America.  “As they say, everything is bigger in Texas, and the sheer size of the new stadium makes this one of Aggreko’s largest supply of uninterrupted power and heating for a single event.” 

Aggreko will also power both teams’ practice facilities and several celebration sites and VIP areas. Services include:       

  • 13 MWs of generator power - enough for approximately 3,000 medium-sized homes
  • 4600 kW of heating
  • Approximately 50 miles of cable distributed in and around the stadium

    “This job requires finding creative ways to distribute 50 miles of cable in and around the building and install temporary utilities while keeping the area safe and not detracting from the beauty of this amazing facility,” said Broussard. 

Aggreko will have the support of its national network of more than 50 service centers and a team of 12 dedicated employees, who began installing the complex array of equipment weeks prior to the game.  Dismantling will require an additional two weeks after the final whistle blows.

Aggreko is highly experienced in providing reliable electrical power and climate-control solutions for television broadcasts, movie productions, the world’s largest sporting events, concert tours, major corporate events and the most high-profile events in the world, including the 2009 Presidential Inauguration and the Vancouver 2010 Winter Olympic Games.

Shanta Mauney or Deborah Buks
Ward Creative Communications
Tel: 713-869-0707

Amy Stine, Communications Specialist, Aggreko LLC
Tel: 281-985-8266

Simon Lyons
Global Director of Marketing and Communication
Aggreko Plc
Tel: + 44 141 2255900
E-mail: Simon Lyons