13 June 2013 - Rome, Italy: Aggreko, the world leader in the provision of temporary power and temperature control services, will join thousands of European and international Harley-Davidson enthusiasts as they descend on the Italian Capital to celebrate the 110 year anniversary of the world’s most iconic motorcycle lifestyle brand. Taking place from 13th to 16th June, the event forms the European leg of a global programme comprising of 16 individual events taking place from August 2012 until September 2013.
The four day celebration will see a number of events staged throughout the city, with the main activities taking place across the weekend at the Harley Village in the Port of Ostia. Aggreko will provide 4 MW of temporary event power and 1 MW of comfort cooling that will be split between the two main event venues, the Harley Village and the historic Foro Italico which will host the custom bike show.
The event organisers chose to work with Aggreko based on the company’s extensive experience in supporting the world’s largest and most famous cultural and sporting events. Hosting such a massive and complex event in multiple locations across an ancient city like Rome brings its own set of unique challenges. Aggreko’s approach to these challenges gave the confidence to the Harley-Davidson event team to work with Aggreko on what will be a memorable event for both Harley enthusiasts and the people of Rome.
“It’s no coincidence that Harley-Davidson, the motorcycle that represents the eternal spirit and freedom of the open road chose Rome, the Eternal City and the city to which all roads lead, to host the European addition of their 110 anniversary worldwide celebrations,” commented Nicolas Protais, Managing Director, Aggreko Continental Europe. “We are excited to be supporting the 110th birthday celebrations of one of the world’s most iconic lifestyle brands.”