4 Trends that Will Shape the Future of Events
The world is changing fast and so is the way we run events. Just as chat-bots are shaping the way we interact with brands online, the line between reality and technology is getting thinner all the time.
So what will this mean for the events of the future? What will they be like?
Here are four trends to watch out for.
1. The Internet of Things (iOT)
Okay, so the IoT isn’t new, but it’s growing at an astonishing rate - and connected buildings and smart cities are leading the charge. This has huge implications for large-scale event planners.
Picture invisible touch points that alert guests when they need to make their way to their seats. Intelligent atmosphere controls that adapt according to occupancy, comfort level or the time of day. Interactive signposts that give personalized directions depending on your ticket type. It’s all just around the corner.
Service robots are on the rise. Just look at Amazon’s fleet of delivery drones, poised and ready for flight! When it comes to events, we’re already seeing robots manning bars and ticket booths and providing entertainment. Just think what roles they could fill in the future.
3. Artificial Intelligence (AI)
AI is such a broad subject that it’s difficult to pin down to one particular area - after all, it’s already creeping into all the technology and apps we use day-to-day.
A few years from now, event planners will struggle to remember a time when AI-driving machines couldn’t handle facial recognition, ticket checks and VIP lists, or when we weren’t collecting detailed information on how attendees or delegates behave at every point during their visit.
4. Augmented Reality (AR)
We’re all familiar with the idea of completely virtual worlds and the idea of virtual reality as a whole. A seriously exciting next step that’s just taking off in the events world is augmented reality - the blending of the real and the virtual.
That might involve Google Glass-style visors that enrich the customer experience, holograms that overlay the ‘real’ environment and interact with visitors, or even opportunities to play back and simulate key moments in a sports match.
When it comes to this new wave of technologies, the possibilities really are endless. The key for event planners will be to find ways to incorporate the best of them without becoming gimmicky. Always start by asking yourself how you can enrich or streamline the experience for your guests and then look for the technology that can help you do it - never the other way around.