Powering charity concert raises $10 million for bushfire relief
Powering charity concert raises $10 million for bushfire relief
- The Challenge
Raise money for critical relief efforts after bushfires plague Australia
- The Solution
Raise money for critical relief efforts after bushfires plague Australia
- The Impact
Nearly $10 million raised to boost rebuild and relief efforts
Client:Bushfire relief charity
Location:Australia
Sectors:Events
The Challenge
Raise money for critical relief efforts after bushfires plague Australia
The recent bushfires in Australia affected the entire country, consuming nearly 15 million acres of land – home to many indigenous species – and destroying approximately 1,400 homes.
Recovery efforts were taking place even as the fires burned, but to help the people and animals left without a home – it would take something extraordinary, involving the support and collaboration of many.
The Firefight Australia concert at the ANZ stadium would provide the answer.